The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023. Utilising Nintendo's Super Mario IP, the new land's theming will transport guests into the universe of the popular video game. Among the attractions at the Super Nintendo World – located within a newly expanded area of Universal Studios Hollywood – is “Mario Kart: Bowser’s Challenge” ride, as well as a range of interactive activities designed to engage the entire family within the Mushroom Kingdom. Mario Kart: Bowser’s Challenge will fuse augmented reality (AR) with projection mapping technology and actual set pieces along a moving ride track. Set against a multi-sensory backdrop of color, sound and movement, guests will be seated in stadium-style, four-seat vehicles as they navigate familiar courses through the creative use and integration of head mounted AR goggles. Elsewhere in the land, guests will also be offered themed dining at the Toadstool Cafe and a retail experience at the 1-UP Factory retail store. By purchasing a Power-Up Band – a wearable, interactive wristband – guests will then be able to deepen their interactions across the land.