Chiva Som is a top tier all inclusive healing vacation brand recognized in Asia, founded and independently operated by the family of former Thai Deputy Prime Minister Boonchu Rojanastien in 1995, located on the coast of Hua Hin, Thailand. The resort covers an area of approximately 7 acres and has only 54 guest rooms, but is equipped with over 70 treatment rooms and a large professional team.

Its core operating model is the "mandatory all inclusive package" (usually with a minimum order of 3 nights), providing a deep wellness experience that includes health assessments, over 200 healing projects, and personalized schedules. With the core service concept of "lifestyle reshaping," it consistently ranks among the top spa destinations in the world.